ESET @ Techfest 2010, IIT Mumbai

Delhi, 4 Feb 2010: ESS Software Distribution & Consulting (P) Ltd, the Exclusive distributor of ESET products in the Indian market, sponsored the IIT Mumbai’s Techfest 2010 event held during 22nd Jan 2010 to 24th Jan 2010.

More than 25000 students visited the IIT Mumbai Techfest event 2010 fr om various universities and colleges in India. Around 1500 interested students as well as customer registered at the ESET India stall which was placed in the IIT Powai Campus fr om 22nd Jan 2010 to 24th Jan 2010. During the event emphasis was given on the customer education about the technology used in ESET products to combat the evolving internet threats. Students were also educated on the technical specification, superior technology used in ESET products and its competitive pricing in the India AV market.

Crowd @ ESET stall	Other Companies @ Techfest
I want free trial....	Registration
Crowd@ Techfest	They Love ESET

ESET team members gave online demos, presentation and distributed the information broachers among the students. ESET T-shirts, ESET NOD32 antivirus Box packs with one year subscription and ESET Smart Security 30 day’s trial version CDs were distributed among the winners as well as participants in various activities and programs arranged by IIT Mumbai during Techfest 2010.

During the Techfest event, a special scheme was introduced for the students. The scheme was “At price of single user get a three user box pack”. A Special discount of 25% on the MRP was given to students for the spot purchase which was valid for three days during the event. Most of the students grabbed the opportunity and purchased the ESET NOD 32 box pack to secure their systems.

“Techfest was a pleasant experience. Although it was Sunday (on 24th Jan 2010 last day of the event) our stall was attended by more than 1000 students, professionals as well as corporate clients. Most of the students were aware of ESET and those who were not aware about ESET were excited to know about it” said Mr. Bimal Shah, Regional Head, ESS Software Distribution & Consulting (P) Ltd.

“We have targeted the students who would be at a managerial position in the near future through Tech Fest event. Our emphasis was to generate brand awareness and brand pull for ESET products in Mumbai market which offer huge potential for Antivirus products. Begin a part of well known event like Techfest we have achieved our set targets. We have almost distributed 5000 trial version CDs in just three days. We have plans to participate in such events in coming quarter. Such events would definitely beneficial in long run” said Mr. Amit Misra, Country Head, ESS Software Distribution & Consulting (P) Ltd.

About Techfest 2010:

Techfest event is arranged by IIT Mumbai. IIT Mumbai is one of the premier institutes of science and technology in India. It is known for the high quality of knowledge imparted to its students and its cutting edge research. Techfest was founded in the year 1998 with the dual aims of providing the budding engineers and scientists of the country a platform for sharing ideas and celebrating science and technology. The brainchild of the eminent Professors and a motivated group of students of the institute, Techfest is an organization managed by the students of IIT Bombay, working on a non-profit basis.

The primary objective of the Festival was to provide a national platform for students to showcase their talent. Techfest has successfully organized this Festival for 12 years

Techfest, is the largest Science and Technology festival in Asia. It attracts a massive crowd of over 60,000 fr om all over the country and abroad including 4,500 corporates and faculty members, and features challenging events, competitions, eminent speakers fr om over the world, and professional technical displays and shows. This year, Techfest had its thirteenth edition.

About ESS Software Distribution & Consulting (P) Ltd:

“ESS Software Distribution & Consulting Private Lim ited” is locally incorporated distribution company in India oriented towards promotion of the worldwide popular security software solutions of ESET Company. The company “ESS Software Distribution & Consulting Private Lim ited” is supplying ESET Smart Security and ESET NOD32 Antivirus products to the Indian market. Main goal of “ESS Software Distribution & Consulting Private Lim ited” is ESET products promotion in the Indian IT security market. Primary tasks consist in creation and development of the Partner Network and provision of pre-sales, technical and marketing support. Key business initiatives are focused on small and medium business segments as well as on retail as it plays an important role in brand awareness and demand generation.

The Partner Program of the distribution company “ESS Software Distribution & Consulting Private Lim ited” consists in educating resellers in the licensing policy of ESET products and sales rules in India and includes information about marketing and technical support provided by assigned managers. For more information, visit http://www.esetindia.com/